Trends in Corporate Photography: What’s New

Staying ahead of the curve is crucial for capturing the essence and ethos of a brand. This year several emerging trends are reshaping how companies approach their visual storytelling. At Morning Star Photography, we keep a close eye on any new developments.

Embracing Authenticity

One of the most significant shifts we’re observing is the move away from overly polished, staged photos towards more authentic and candid shots. Companies are now aiming to humanise their brands, showing their teams in natural settings or during real work moments. This trend is about capturing the spontaneous interactions, small details, and everyday workplace dynamics that convey genuine emotions and situations.

This push towards authenticity helps potential clients and employees see a more relatable, human side of the business. It breaks down the corporate façade and showcases a company’s culture and values more transparently, making the brand more approachable and trustworthy.

Environmental Portraiture

Environmental portraiture is gaining traction in the realm of corporate photography. This style involves photographing individuals in their usual environments rather than in a studio. For example, a CEO might be photographed in their office, by a window overlooking the city, or in a meeting room during discussions. This approach not only adds context to the photo but also helps tell a more compelling story about the individual and the company.

Focus on Sustainability

With an increasing global focus on sustainability, companies are keen to reflect this commitment in their corporate photography. We are now tasked with capturing images that highlight sustainable practices, such as energy-efficient offices, recycling initiatives, or community involvement. These images are powerful tools for companies to communicate their dedication to environmental responsibility.

The trends in corporate photography this year reflect broader shifts in business and society. From a greater demand for authenticity and environmental consciousness, the way companies represent themselves through photography is evolving. At Morning Star Photography, adapting to these trends involves deepening our understanding of what these visual changes mean for the brands we help portray. The goal remains the same: to tell a compelling, honest story that resonates with viewers and uplifts the brand’s identity.